ROI Overview · FY2026 YTD

HubSpot · Salesforce · refreshed 07:00

7 channels · 10 campaigns · multi-touch attribution

Total Spend

€1.24M

FY2026 YTD

Attributed Revenue

€4.83M

Closed & influenced

Blended ROI

3.9x

Revenue ÷ spend

MQLs Generated

2,847

All channels YTD

ROI by Channel

Revenue attributed ÷ spend · FY2026 YTD

≥4x (target)

2–4x

<2x

Active & Recent Campaigns

10 campaigns · 7 active · sorted by ROI descending

Campaign	Channel	Spend	Pipeline Gen	Revenue Closed	ROI	Status
CIO Nurture Series CMP-044	Email	€18k	€290k	€148k	8.2x	Active
EMEA DevOps Guide CMP-042	Content/SEO	€22k	€410k	€162k	7.4x	Active
State of Platform Eng Report CMP-049	Content/SEO	€34k	€530k	€210k	6.2x	Active
Partner Co-sell Q2 CMP-046	Partner	€105k	€780k	€430k	4.1x	Active
Brand Search DACH CMP-048	Paid Search	€71k	€490k	€280k	3.9x	Active
Q2 Search — Platform CMP-043	Paid Search	€94k	€620k	€310k	3.3x	Active
LinkedIn ABM — FS CMP-045	LinkedIn Ads	€62k	€390k	€195k	3.1x	Active
Cloud Migration Webinar CMP-047	Webinars	€38k	€240k	€85k	2.2x	Completed
Spring Summit 2026 CMP-041	Events	€180k	€1240k	€380k	2.1x	Completed
London Roundtable CMP-050	Events	€48k	€195k	€60k	1.3x	Paused