ARR MC-001 | CRM: Annualised value of active subscriptions at period end | ERP: 12-month run-rate of invoiced recurring revenue | Definition Mismatch | In Review | |
MRR MC-002 | BI Tool: Sum of monthly recurring charges (USD) | Data Warehouse: Sum of monthly recurring charges (EUR, converted at spot) | Unit Mismatch | Unresolved | |
CAC MC-003 | CRM: Sales & marketing spend divided by new logos in period | Analytics DB: Sales & marketing spend divided by all new ARR (incl. upsell) | Scope Mismatch | Unresolved | |
NRR MC-004 | ERP: Net revenue retention including expansion, contraction, churn | BI Tool: Net revenue retention excluding internal transfers | Scope Mismatch | In Review | |
Churn Rate MC-005 | CRM: % of customers lost in period (logo churn) | Data Warehouse: % of ARR lost in period (revenue churn) | Definition Mismatch | Unresolved | |
Pipeline Value MC-006 | CRM: Weighted pipeline by stage probability | BI Tool: Unweighted total of open opportunities | Definition Mismatch | Resolved | |
Headcount MC-007 | ERP: FTE employees on payroll at month-end | Analytics DB: All workers including contractors and part-time (FTE-adjusted) | Scope Mismatch | In Review | |
Revenue MC-008 | ERP: Recognised revenue per IFRS 15 (accrual basis) | CRM: Invoiced/billed revenue in period (cash basis) | Definition Mismatch | Unresolved | |